Understand the scope of marketing communications Assignment

Understand the scope of marketing communications - Assignment Example Effective communication plays a vital role in advertising and promotion because it provides ways to convey message to the target audience. Communication is a process between two or more parties, one provides information and other receives information. The aim of marketing communication is to provide relevant information to the buyers and influence their buying behaviour. In advertising and promotional campaigns marketing communication process works dynamically and by using effective advertising and promotional strategies organisations strengthen their businesses and products. Communication is considered as lifeblood of the organisation, which means without communication no organisation can survive. The communication process that is used by business organisations to market their products and services is known as marketing communication, organisations adopt effective communication strategies to endorse a product, service or organisation whit the objective to increase sale. In advertising and promotion organisations communicate message to relevant audience through various channels such as television, internet, radio, print (publications), and word of mouth. In today’s world marketing communication has significant impact on people’s life because it influences day to day life of people in different manner. The media of marketing communication use different ways to interact with people and influence their life through effective communication. The success of marketing communication depends on its ability to influence people buying behaviour through promotion and advertising. Organisations use marketing communication techniques to compete with competitors and reached to potential customers to sell their products and services (Madhavaram, Badrinarayanan, & McDonald, 2005). American Marketing Association define marketing as an organisational function, consists on different activities for creating, communicating, and delivering value to

Hiring Manager Essay Example for Free

Hiring Manager Essay I have recently found through your online advertisement that your company is in need of an administrative support specialist to fill the position of clerical support staff. I am confident that upon your review of my credentials you will find that I am a perfect match for the job.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  I have five (5) years of extensive experience in administrative posts in a variety of professional environments. I have working knowledge of all general office procedures. I am fluent in many languages and exceptionally competent in office related computer software.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Details of my qualifications can be found on the attached resume. Professional and personal references are available upon request. I hope to hear from you soon. Thank you.

Feminist Re-reading of Henry Jamess Washington Square :: Henry James Washington Square

An Inappropriate Feminist Re-reading of Henry James's Washington Square The article "Re-producing James" is a defense of the feminist perspective in regards to Henry James's Washington Square. The article discusses the point of truth in words. Stating only (in a roundabout way) that the readers interpretation and perspective of reading the novel determines their understanding of the truth. The author Barbara Rasmussen, states that another critic, Ian Bell's perspective of Henry James's writing " 'exploits the ideological equipment of that which it opposes': patriarchal capitalism" (63). However, her only point seems to be that in Ian Bell's criticism as well as in Washington Square, the writing is completely phallic, capitalistic, and patriarchal. In defending the reading of Washington Square and Ian Bell's critical essays, from a feminist perspective, Rasmussen believes that it can change the way one sees these writings. She seems to think that James's and Bell's writings both depend on a "phallocentric exclusion of difference, but will themselves be just as complicit†¦in the face of patriarchal inadequacies" (66). Yet, this seems to be the contradiction that poses as the general project of a feminist re-reading of American Literature. This article was hard to read. Rasmussen was a bit roundabout at getting to her point, and once I finally figured out what she was saying, I didn't really care. I personally think that Rasmussen is a sexist woman with an over-rated opinion! She attacks both Bell and James and unjustly signifies that because the writings are from a male perspective, they are themselves sexist and phallocentric. She also implies that the feminist perspective, which she uses as no more than a title under which she can vent her own sexist attitude, is of crucial importance in reading James's Washington Square and Bell's perspectives. She believes that since she reads from the feminist perspective, she has more challenges and undertakings to recognize and deal with because of James's and Bell's use of phallic relations. One must not, however, take Rasmussen seriously. I felt that she was writing to please herself, and others like her who think that it is unjust, and sexist to write in a patriarchal manner. However, Washington Square was written in 1880 and was very much a patriarchal time. So of course, it would have been written in that perspective, especially since it was written by a man.

Othello and the Moor of Venice Essay

The play, the Tragedy of Othello and the Moor of Venice, written by William Shakespeare has many underlying and reoccurring themes throughout. One major theme is that of betrayal and loyalty. During the entire play every character is either loyal to, or betrays another character. The theme of betrayal and loyalty is seen through every character and every act in the play especially in Iago, Desdemona, and Othello. Every character that is portrayed as being loyal is disloyal, and every character that is portrayed as being disloyal is loyal. No one ever knows who and who not to trust, and this adds a lot of drama and build up to the story line. This play shows you that you can never trust anyone, and that you should keep your friends close but your enemies even closer. In such a web of love, hatred and betrayal, it is really hard to say who are the protagonist and the antagonist. But, through these gray areas, one could see that sometimes such strong emotions could change one to another. Yet with A. C. Bradley, the play was described as â€Å"by far the most romantic figure among Shakespeare’s heroes†(Shakespearean Tragedy, 1). This is an irony at play. The description is quite unexpected since it is about a man who murders his own wife. Nonetheless, it could be observed that this crime resulted from Othello’s feelings of hate for Desdemona which had when their relationship began, started as an overwhelming love for her. The transformation from love to hate that transpired within Othello also inflicted the characters Iago and Roderigo and hatred induced them to murder of innocent people as well. Roderigo’s love for Desdemona was transformed into hate towards any man that he thought was loved by her. Iago’s love for his job and his wife, Emilia changed into a destructive hatred of Cassio and Othello. As a result of their hatred Cassio, Emilia, and at the end they were killed. The connection between love and hate in William Shakespeare’s â€Å"Othello† is the ugly feeling of jealousy that caused such transformations. Jealousy can be described as a fear of losing something or someone that is valuable (Godfrey 2). As minor as this feeling appears to be by that definition, it can take on varying degrees of damaging behavior. Othello, Roderigo, and Iago had become paralyzed by jealousy. Their thoughts, actions, and behaviors were ruled by it. Jealousy caused their inability to act rationally. They became paranoid and unable to love. Roderigo begins with a small jealousy of Othello for being married to Desdemona. It isn’t until Iago makes Roderigo believe Desdemona does not really love Othello that Roderigo becomes destructive. Roderigo pays Iago for this false hope that he will be with Desdemona (1162). When he believes he is getting closer to being with her, however, Iago tells him that it might not happen because Desdemona is in love with Cassio (1169-70). Roderigo is greatly angered by this and resolves to do what it takes to stop Cassio from getting Desdemona even if it means taking his life. His attempt to kill Cassio, however, is unsuccessful, and instead he is the one injured (1175). Roderigo is no longer consumed with thoughts of being with Desdemona. Instead he is consumed with feelings of hatred toward those who might have her love and attention. Othello had a deep love for Desdemona in the beginning of the play. He was however also very insecure of Desdemona’s love for him (Mabillard 1). He doesn’t understand why she would go against her father and her society by marrying a man that is black (1). The only reason that he can come up with is that she married him for his courageous journeys (1). In Act I scene iii he explains to the Duke, â€Å"She lov’d me for the dangers I had pass’d† (Shakespeare 1157). In Act III scene ii he tries to put his doubts to rest by telling himself that Desdemona’s compassionate and virtuous nature makes it possible for her to love him (Mabillard 1). However, when Iago starts to plant ideas of her infidelity into Othello’s head the doubts resurface and his insecurity becomes stronger than ever before (2). His insecurity about his worth to Desdemona combined with the reaffirmation from Iago of her affair creates his heated jealousy. After Iago provides the last piece of proof that Othello needs (the handkerchief in Act IV Scene i) Othello only has hatred for Desdemona. But it must be understood that, Desdemona, is a character of both betrayal and loyalty. Yet in a very different way, for when she is disloyal to a character it is out of loyalty and love for another character. She must lie to her father to be with her true love Othello Desdemona tells her father that she is loyal to him, but has to choose Othello over him (Othello, 1, 3, 208-220).. In relation to the history of the Moors in Europe, the Moors were looked down upon as with Desdemona’s father looked down on Othello. Moor’s were seen as being barbaric and ruthless warriors, only bred for being ruthless warriors and nothing else. That is why it is so profound that Desdemona is so undeniably in love with Othello and will do whatever it takes to be with him, even turn her back on her own family. Desdemona is always loyal to Othello throughout the play and Iago does his best to disprove this by getting into Othello’s mind. Othello believes Iago and says Desdemona is disloyal and cheats on him and does not trust her when she says, â€Å"For ‘twas this hand that gave away my heart. † (Othello, 3, 4, 52) Desdemona does her best to prove to Othello that it is only he that she loves and no one else. Othello has been deeply brainwashed by Iago and is scared into believing that Desdemona may be cheating on him with Cassio. This causes Othello to seek revenge on Cassio, and ruins his relationship with Desdemona. Iago really is the mastermind of all betrayals and jealousy, and Othello falls for it badly. As Albert Gerard explained in his article â€Å"‘egregiously and Ass’, The Dark Side of the Moor: A View of Othello’s Mind,† if Desdemona failed him than everything failed him (5). He was dependent on her for representing truth in the world (5). She represented an ideal image of purity to him (5). In Act III scene iii he exclaims, â€Å"If she be false, O! Then heaven mocks itself† (Shakespeare 1191). Since â€Å"the vision† of her is so highly valued, the possibility that she is a lie devastates Othello (5). D. R. Godfrey notes that Othello’s jealousy is strong enough to make him crazy (â€Å"Shakespeare and the Green-Eyed Monster† 2). He loses the ability to think rationally which is why he doesn’t seek the truth from those supposedly involved and the circumstantial evidence is enough, in his eyes, to justly murder Desdemona (2). Godfrey further supports Othello’s inability of rational thought by his idea that Desdemona and Iago have slept together â€Å"a thousand times†(3). If Othello were thinking rationally, he would have known that there couldn’t have been enough time for them to have that deep of an affair (3). His hatred of Cassio is apparent as he tells Iago â€Å"Within these three days let me hear thee say that Cassio’s not alive† (Shakespeare 1196). Before he comes to believe that Cassio is having an affair with his wife, Othello valued him enough to appoint him as lieutenant. Othello transforms from a man who loves deeply and lives with honor into a man full of hatred and vengeance. Like Roderigo, such a transformation occurs because of jealousy brought on by the words of Iago. Iago makes the cause of his loathing for Othello and Cassio apparent in the first scene of Act I: Cassio’s appointment as lieutenant being one (1145) and the second being his suspicion that Othello has slept with his wife, Emilia (1163). D. R. Godfrey describes these experiences to Iago as â€Å"devastating, to the point of working a profound and sudden change in Iago, a virtual metamorphosis † (â€Å"Shakespeare and the Green-Eyed Monster 6). Othello’s trust of Iago shows that he had once been a loyal, honest man (Watkinson 2). He even refers to him as â€Å"honest Iago† on multiple occasions (2). Watkinson explains that Othello’s dependency on Iago becomes even stronger when Iago brings the supposed affair to his attention († The Ironic Interdependence of Othello and Iago 3). He also manipulates Roderigo into thinking that he is only looking out for his best interests. Iago’s jealousy breeds a stronger hatred than Othello’s and Roderigo; so strong that he doesn’t care who gets hurt in his revenge (Godfrey 6). He wants everyone to suffer like he has (6). Iago disregards Roderigo’s well being when he tells him that he should get rid of Cassio so that he can be with Desdemona. He also disregards the life of Desdemona by telling Othello that she is sleeping with Cassio. He directs his hatred towards anyone that seems to live honestly (Godfrey 6). The more his plan seemed to work, the more his hatred was acted out. In the last scene of the play, Iago kills Roderigo for the fear that he might reveal his plan (Shakespeare 1222). He then calls Emilia a â€Å"villainous whore† and stabs her after she tells Othello that she had picked up that handkerchief and given it to Iago at his request (1231). Iago represents the strongest form of hate in Othello. While Roderigo and Othello took out their hatred on only those that they thought had caused it, Iago took it out on those innocent as well. In Act III Scene iv, Emilia tells Desdemona that â€Å"They are not ever jealous for the cause, but jealous for they are jealous; ‘tis a monster begot upon itself, born on itself† (1201). Othello, Roderigo, and Iago were each responsible for letting their jealousy get out of control. Although Iago was partly to blame, Othello is responsible for not relying on contrary evidence to prevent him from murdering Desdemona. Roderigo is responsible for letting his hatred lead him to attempting to murder Cassio. Jealousy turned romantic love into anger and hatred for Othello and Roderigo. Iago’s jealousy, however, manifested from a love of power, making it all too dangerous. He sought out power by manipulating others to get the revenge he wanted on Othello and Cassio. All three, however, are examples of the destructiveness that can come from love struck by jealousy. Paradoxically it is Iago who tells Othello â€Å"O! Beware my lord, of jealousy; It is the green-ey’d monster which doth mock the meat it feeds on†(Shakespeare 1188). Ultimately, this becomes the downfall of everybody.

Incident in Indian history Essay

There is a very famous incident in Indian history which serves as lesson for all rulers for all the times, some rulers take positive cues from it, mend their ways, treat themselves as servants of public and keep public interest above theirs while others who are drunk with power and arrogant in behavior, refuse to learn anything, become another example in long list of individuals whose name pops up when there is a talk about how common masses dislodged the ruling class from the throne. The incident is about a corrupt ruler’s abuse and insult of a honest, patriotic and intelligent Sanyasi. The Sanyasi takes a vow to uproot the mighty corrupt ruler and after few years gets success in his mission. The Sanyasi had honesty, integrity, patriotism & few good followers as his asset and we still know that period of Indian history as golden period. You might have got the idea till now, the mighty corrupt ruler was Dhananand and the Sanyasi was Shri Vishnugupt, whom we know as Chankya. Chankya’s worthy student Chandragupta, after he conquers Magadh, also frees the motherland from clutches of foreigners. This incident came to my mind when I saw how, one year ago, the corrupt members of a particular party heaped insult after insult on a patriotic Sanyasi, who was just demanding the return of our ill-gotten money from foreign land and end of corruption in India. The corrupts were sp afraid of saffron cloths of the Sanyasi that they had to arrest him in night at 2 am, that too after talking to him and giving him assurance that they will act on his demands. But the Sanyasi wanted a concrete action from the corrupt thugs and was hoping against the hope that they will issue an ordinance on declaring the black money as national asset and those who have stashed away that money would be declared as criminals and given very hard punishment. He wanted the corrupt thugs to issue the ordinance as he has seen how they have been fooling the Anna Hazare and his team on JanLokpal bill. It’s for all of you to see how the government hasn’t passed the bill toll today, even after promising the moon. If the corrupts wanted it, they could have done that but this would have given them so much trouble because many times its they and their close ones who have stashed the black money abroad and involved in all corruption scandals. You can’t expect a thief to pass a law for his own punishment. The corrupt ruling class had to act against their loved ones after such law is passed and Indian public too, which has become aware about all the wrong doings and its effect on them, would pressurize them to act. The Supreme Court which is now acting as very much independent agency, as envisioned in constitution of India, would have got the corrupt thugs in more trouble. All these 65 years the corrupt people of political class, specially the party which ruled us the most, have looted this nation systematically. It’s them and their close one who has billions of dollars stashed away in foreign banks. This is making them so nervous that they won’t allow this to happen otherwise their queen bee will be exposed too and public in this information age would be able to see how systematically this Gandhi Nehru clan and its cronies have looted our nation. That’s why the ruling class started bribing the whole nation through easy money making mass bribing schemes such a farmer loan waiver scheme or the bigger scandal in form of Mahatma Gandhi National Rural Guaranty Scheme. These mass bribery schemes have helped the corrupts to win elections but have given a big financial burden on tax payers like me and our economic progress is slowing down because of such nonproductive schemes. The ruling class knows that Indians suffer from short term memory loss. They know that Indians would just forget what these corrupt thugs have been doing now and as central elections are 2 years away, they can make fool of Indians again and through some mass bribery scheme, fanning communal violence and minority appeasement they can dream of coming to power again. These corrupt thugs don’t have long term wellbeing of India in mind and are just focused on short term gain of winning elections by hook or crook and punishing the patriots of this land to appease certain section of minorities, hiding the orruption and ego massaging of certain individuals. They tried it all in recent UP elections but it’s for the world to see how the Prince charming & whole extended Gandhi clan along with great sadist Digvijay Singh failed miserably to keep even the assembly constituencies of Raibareli & Amethi with grand old corrupt party. I just can’t believe that the Congress Party once had Sardar Patel and Subhash Chndra Bose as its members. Their souls must be suffering with pain and thinking that why at all they wanted freedom from British? If you don’t even have right to sit on peaceful protest and the administration can still beat up the hungry and thirsty sleeping children, women and elderly men, in middle of night than what kind of freedom and democracy is this? Don’t you think that the incident which happened with Baba Ramdev & his supporters a year ago brings sad memory of Jaliawala bagh back to your mind? The situation was same, all people were doing just peaceful protest and General Dyre, a foreigner, ordered his Indian policemen to fire and kill people. The Indian policemen in his command didn’t even hesitate to kill their own peaceful countrymen and this time you have Italian, a foreigner, ordering the same thing on sleeping innocent countrymen in middle of night. The cunning politician who calls Osama Bin Laden as Osama Ji, visits the home of terrorists and cast doubts on security forces of India has guts to call a patriotic Sanyasi as thug and we all just listen, smile and look away as if it’s not your or mine problem. What kind of people we have become? Just imagine if these corrupt thugs can do such lowly acts with such an extraordinary individual as Baba Ramdev, what they could do to us or what they have been doing with this nation all these years? I don’t have any hesitation in saying that Congress party is root of all evils of India as they ruled India the most. They had golden chance of shaping India’s destiny at independence but Nehru was too westernize to think for Indian way & solution. So we still have many laws which are prevalent from 1890s too, its hard to believe but its truth. If, in front of our eyes and in this information age they have been able to do scams of such a greater magnitude as Coalgte, 2G spectrum scam, Adarsh Society Scam, Food grain scam, insulting a honest & patriotic army chief and many more such things, than just think what they have been doing in past? Infact the corruption started in 1947 itself by doing Geep scandal. I feel sometimes that this party is just meant for looting and siphoning away India’s wealth like the way British did for 200 years. The Nehru Gandhi Clan and many congressmen, by being close to Britishers, knew and perfected the art of divide & rule and siphoning money and stashing away in foreign lands. Its because of people like these the tolerant Hindus are becoming violent in their thoughts and trying to avenge the humiliation of Bharat Mata and fellow Hindus. I think they are still thinking that young educated mass in India don’t matter as we don’t go for voting and are just arm chair or cyber activists. I know there is some truth in it and may be they may again get away with it. But I know one thing for sure that all these agitations by likes of Anna Hazare & Baba Ramdev are atleast making people aware of what kind of corrupt people are ruling us. In long run this awareness will help in making India a better democracy. I urge all nationalistic like-minded Indians to start speaking and telling truth whenever & wherever they get chance. We need to awaken the mass. I try to do it whenever I am in any public place such as trains, buses, local transports, in social gatherings, office talks with colleagues. I prefer travelling in sleeper class of train many times so that I get the chance to meet more and more people and make them understand the challenges in front of the nation. I make sure that everybody understands the point of view and urge them to vote in every election. I take their pledge that they will vote in all elections. It doesnt matter whom they vote for but they should vote as it’s the only way we can play part in building India. This is the war of Kurukshetra, you can’t remain neutral in this war, and you have to pick a side. By being neutral I mean that not voting and going on for picnic on voting day is not an option anymore. You will get the government that you deserve and I don’t think we deserve to be ruled by the current bunch of corrupts whose name is there in different big corruption scandals. If the educated middle class doesn’t rise to the occasion than again the next government will be decided by the people for whom the caste & religion and free food or money for one day is enough for making voting choices. In recent elections you might have seen how they seized liquor & money from candidates which was meant for distribution among voters. The poor illiterate village masses have been shackled so long in barriers of castes, religion, food & money that they many times miss the bigger picture. So until the educated middle class who are affected by everyday corruption doesn’t take pledge to do the voting seriously, I don’t see much chance of improving the situation in India. I know we all common Indians are not like sun which can remove the darkness in one go but we are like small diyas which when placed together, have the best chance of outshining the sun. I urge all like-minded Indians to step up their protests wherever they can. It may be through blogs, through open talks, at hotels where you go for lunch or dinner, at parks, students can do it in their campus, if electronic & print media isn’t doing its work and many times acting as B team of this corrupt rule than we have to play our part in saving this nation’s soul. If we don’t register our protest, the corrupt ruling class will feel that we don’t care about our nation and just busy with earning our money and living our life casually. its upto us now, we have to show them through our deeds that we are still awake and won’t tolerate the looting of common wealth anymore. They had played with pride of a Sanyasi who doesn’t want anything for himself. He has enough fame through his good deeds. He has enough resources to sustain himself for life long. He is not having any immediate family which is getting benefitted out of his fame. He is a patriotic Sanyasi like Chankya and the foreigner controlled ruling class should know what happened after a corrupt thug insulted and humiliated an honest and patriotic Sanyasi. Although I don’t agree with some of the points which Baba Ramdev is insisting on such a removal of big currency notes and having all education in Hindi & other regional languages or bringing Dalit Christians & Muslims under reservation. But his other issues are worthy causes for which we have to raise our collective voice. The ruling class is playing with a simple honest individual like Anna Hazare, who is asking nothing for himself and making a fool of him every day by one lie or another. They had played with pride of an honest army General and maligned his character by all possible means. On other hand the likes of Rajas, Chidambaram, Dayanidhi Maran, Abhishek Manu Singhvi, Sharad Pawar are having time of their life and they are busy in inventing new ways of looting the public money. If we want this to be stopped than I urge you to play your part in making of this nation. It would be really late if we keep silence and allow the corrupt to play their dirty games. I think Baba Ramdev has chosen 3rd June for starting his protest as because its an historical date on which Nehru, Mountbatten & Jinnah agreed to divide India on religious lines. The time has come again to fight for the cause of India and keep it united by chants of Vande Mataram. I sincerely believe that we Indians deserve much better government so that our future generations can live with pride in developed India.